Consumer Behavior: Buying, Having and Being, 8th Ed. (International Edition)
Consumer Behavior: Buying, Having and Being, 8th Ed. (International Edition)

Consumer Behavior: Buying, Having and Being, 8th Ed. (International Edition)

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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. show more
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